A Comparative Study of Promotional Actions of Daily Newspapers Just before and During Timore World Cup2010

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 A Comparison Study of Promotional Activities of Daily Newspapers Prior to and During Timore World Cup2010

A Comparison Study of Promotional Actions of Daily Newspapers prior to and during TIMORE World Cup2010

College or university of Dhaka

Department of Accounting & Information Devices

Submitted to:

Md. Safayat Hossain


Department of Accounting & Information Devices

University of Dhaka

Aug 11, 2010


All of us hereby take this opportunity to communicate our genuine gratitude to our guide Maryland. Safayat Hossain for featuring us a way to do a report on " A Relative Study of Promotional Activities of Daily Newspapers ahead of and During TIMORE World Cup 2010”.

Last but not the least, each of our million thanks to the authority of newspaper organize of University or college of Dhaka.


Community Cup Football is one of the biggest occasions. This occasion opens the door of opportunity for corporate universe. Corporate globe use this celebration to promote all their brand to attract new customers along with hold existing customers. Newspapers industry contains a direct connection with World Glass as they provide news of sports to the people. World Glass creates craze among people. Newspaper publishers use this phenomenon to promote themselves. They generally present supplements which give added space pertaining to news of World Cup. As individuals are very much interested in news of World Cup newspaper make use of this opportunity to increase their customers by their supplement. Magazines also carry out quizzes which have attractive things as awards. These quizzes also attract customers.

1 . 0) Introduction

Promotional activities play an important function to attract new clients as well as to keep existing clients. Promotional activities include advertisement, sales promotion, personal connection, publicity and public relations etc . Companies make an effort to promote their product in many ways. Specially during an event like World Glass, companies transform and enhance their promotional actions.

In this survey we confirmed and compared promotional actions and advertising strategies of papers before world cup and through world glass.

1 . 1) Aim of the Report

The objective of this report should be to show a comparative analyze of marketing activities of newspaper just before World Cup and after Community Cup. This will help to to understand how promotional approaches change pertaining to an event just like World Cup.

1 . 2) Limitation with the Report

To prepare this survey only three popular papers were regarded as. So this record does not show the promotional activities of all the newspaper publishers of Bangladesh.

1 ) 0) Marketing and sales communications Mix

Fig 1: Marketing Communications Mix

2 . 0) Promo Under the Veil of CSR

Now a day's Business Social Responsibility (CSR) offers gain much attention from the corporations along with civil society's. Corporations will be involving these people in more and even more activities related to social well being. Because- " ….. destinations of wealth cannot endure in a marine of lower income ….. ” -JRD Acara susunan acara

Corporations happen to be involving them in CSR for moral bindings, tax rebate and to increase their businesses brand equity. Corporations take their probability to promote their particular brand in the social welfare activities. Through CSR that they get a chance to make a good influence and to help make it their manufacturer popular among the individuals of the world. This helps these to hold all their existing industry, to gain clients and to enhance volume of ingestion of their product.

Newspaper industry has also engaged them in CSR. Newspaper industry usually does not provide advertisement or perhaps follow other promotional stations. But in circumstance of industry penetration fresh newspapers make use of many marketing activities like- Advertisement (Broadcast, Print and Internet), Advertising & Public Relations (Special Occasions, Sponsorship). In addition they keep all their price comparatively very low to penetrate marketplace. But CSR has become the key media for promoting newspaper publishers....


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