Knowledge Supervision Mastercard

 Knowledge Management Mastercard Dissertation

Expertise management Yr 2012-2013 Last assignment

Master card

Product Understanding

University of Groningen

Teachers of Economics and Organization

Page 3………………………………………………………………. The company Webpage 4……………………………………………………………….. Your research Page 5……………………………………………………………………… Question Webpage 5 …………………The products and commercial departments Webpage 5 ………………………………………………………………………………………………………………………Processes Page six ……………………………………………………………………………………………………………………………Tasks Site 6 ……………………………………………………………………………………………………………………KM Theory Web page 7……………………………………………………………………………. Data Page 9………………………………………………………………………… Results

The corporation

MasterCard is known as a technology organization and payments industry leader. For over four decades, the company has been a driving force at the heart of commerce, making the global economic system safer, better, more inclusive and more translucent for all. В Consumers, stores, business associates and governments in markets around the world have reaped the benefits of our ground breaking products and solutions which in turn, simply put, are designed to make lifestyle easier. The mission of MasterCard comprises in picturing a world beyond cash and the mission is very easy: Every day, almost everywhere, Master Cards uses all their technology and expertise to generate payments secure, simple and smart. In the last four decades, persons and businesses worldwide include changed all their way of payment for goods and services. The go up of the electronic digital payments features fueled economical growth although delivering value to buyers, merchants and governments. In the earliest times of credit cards for the contactless andВ wirelessВ payment options of today, MasterCard Around the world has led the industry, driving a car this development. MasterCard functions in a 3 channel approach. Those a few channels happen to be: Franchisor, Processor chip and Consultant. In the Franchisor channel, products such as MaestroВ®, CirrusВ® and MasterCardВ® PayPassв„ў appear. With those products, the company affects more than 32 million establishments. The cpu area makes operation to companies and partners around the world in a simple and smart approach. The big a key point for these feature is based on the fast network, one of the biggest VPNs of the world, giving not just flexibility, but as well integration and trust. Least, the Specialist channel provides insights and solutions that promote a much better and more competitive market.

The research

Inside the organization, the Product department plus the Commercial section are directly linked. The first one is related to the care of different products in lots of different groups that are offered by organization, even though the commercial region is mainly responsible for the customer relationship and provide of structured products to the product area. The commercial departments, accountable for all buyer relationships, happen to be divided to realise a better services by segmenting customers relating to their importance to the business. For example , intended for Citibank, probably the most important banking companies for MasterCard, there are a lot more than two, 3 people responsible for one customer, while for minor banks, there may be sometimes merely one person dependable. This allows the business area to satisfy its consumers by giving attention proportional to the size of each account, searching for solutions that fit in every case, to ensure that one can end up being created, the very best care conceivable. The product office is targeted through the items it offers, that way, the areas will be divided simply by types of cards (traditional types including debit and credit, company, pre-paid and others). Every group functions to meet the needs in the commercial location, seeking the best solutions according to the demands. So we have two areas basically together, but have different focuses, which can cause disagreements about the best way to produce a product into a given buyer. That way, we could find a good subject to do our research based upon this issue. Question

Due to the examines made on the previous topic, we...


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